Maximizing Margins: Adapting Can Design & Supply Strategy As You Scale

A crucial aspect of scaling that many craft beverage makers are late to take advantage of is the choice of aluminum can decoration and supply. While Shrink Sleeved and Digitally Printed cans are the right solutions for smaller volume producers or market entrants, exploring Printed Can options when your product volume nears 25 pallets is a fast, effective way to immediately see significant cost savings and increased profitability.

Adapting Your Can Supply Strategy

As your production volumes grow and you establish core brands or SKUs, the cost dynamics of Shrink Sleeved or Digitally Printed can decoration methods can become a limiting factor. This is where Printed Cans come into play. With a Minimum Order Quantity (MOQ) of just 1 Truck (or 25 pallets), Printed Cans become a highly cost-effective solution. As you reach new milestones in production volume, consider an adaptive Aluminum can strategy to maximize margins.

Interactive Chart: Calculate Your Savings

The Cost Savings of Printed Cans

Printed Cans offer numerous advantages over Shrink Sleeves and Digitally Printed options:

  1. Economies of Scale: As production volumes increase, the per-can cost of Printed Cans decreases significantly compared to other decoration methods.
  2. Durability and Quality: Printed Cans provide a high-quality finish that is resistant to scuffing and peeling, ensuring your brand looks pristine on the shelf.
  3. Sustainability: Printed Cans are more environmentally friendly, as they eliminate the need for additional materials used in Shrink Sleeved processes.

When is the Right Time to Switch?

For many craft beverage makers, the transition to Printed Cans is a strategic decision that should be made when production volumes and market demand justify the investment. If you find that your volumes are consistently reaching or exceeding 25 pallets per order, it may be time to explore the cost-saving potential of Printed Cans.

Additionally, Co-Packers offering packaging services should consider the benefits for their customers. Many of your clients who started with Digitally Printed cans might now be producing enough volume to benefit from Printed Cans. By guiding them through this transition, you not only help them save money but also strengthen your business relationships.

Connect with Cask 

The Cask teams helps craft beverage makers optimize their can supply strategy. Our 25+ year partnership with Ball Corporation enables us to offer bespoke Can & Lid Supply Programs that suit the needs of craft producers. Whether you're a growing business looking to scale or a co-packer seeking to provide the best options for your customers, we're here to help you maximize your margins and grow your business. Ready to explore the benefits of Printed Cans?

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