Woodchuck Hard Cider Can packaging Growth of 42% over the last year

Woodchuck Hard Cider, one of the top selling hard ciders in the United States, introduced 12-ounce cans of its flagship Amber cider in 2012 using a Cask automated canning system. That package has seen growth of 42% over the last year as consumers venture outdoors with the can in hand. Those same consumers have called for a larger format can and Woodchuck is answering the call.

The Vermont based cidery is introducing 16 ounce cans to the market. They recently added a second Cask automated canning system to help handle volume for both can formats which are easily interchangeable on our system. In a recent press release, they made the announcement:

The Amber can has been a great success for us. It allows for our cider to be available no matter the circumstance,” says Woodchuck President and CEO Bret Williams. “The cider category is rapidly growing and to be able to offer fans a 16-ounce version of our classic red Woodchuck can is really exciting.

The new Woodchuck Amber 16-ounce cans are shipping now and will be in stores in the coming weeks. It will be sold in a 4-pack as well as single cans and will be targeted to the convenience channel, one of the category’s biggest growth opportunity segments.

About Woodchuck® Hard Cider

Woodchuck Hard Cider is a hard cider handcrafted with apples. Woodchuck Amber was developed in a Proctorsville, Vermont garage in 1991. Its recipe and creator, Greg Failing, remain at the core of the product. Woodchuck Hard Cider now operates in a state-of-the-art cidery in Middlebury, Vermont, and its lineup of styles has grown to include a variety of seasonal and limited releases. Distribution, which started in a single Vermont country store, now stretches across all 50 states. The Woodchuck family is dedicated to providing exceptional quality and premium taste in every bottle. A naturally gluten-free beverage, Woodchuck Hard Cider lends itself well to food pairings and recipes. More information is available at www.woodchuck.com.

Cask Brewing Systems has been building canning equipment for over a decade with more than 300 craft breweries and 12 cider producers in 20 countries worldwide using our systems. We provide the whole canning solution – equipment and cans (through Ball Corporation) and guide you through the label design process.

Share this article: