CUSTOMER PROFILE

GP BREWING CO

One of GP Brewing Co's values is making good times affordable again. President & Founder, Matt Toni, says, "our business model is to produce a premium product, without the premium price tag." This motto has driven their exponential growth across retail locations in Canada, doubling their can volume year-over-year.

PRESIDENT & FOUNDER
MATT TONI

"As we're growing our retail division we have to increase turnaround time on core products. Working with Cask to forecast and pre-place orders allows us to drive lead times down to 2-4 weeks on printed cans."

With limited storage space and growing demand for core SKUs, 2-4 week lead times on trucks of printed cans enables GP Brewing Co to confidently leverage a just-in-time order process to take stock as needed without locking up valuable floor space. Cask's Cans Team works with Matt and his team to forecast their needs ahead of time and pre-place orders with Ball Corp to ensure fast turnaround on their retail products.

In addition to scaling their core beer SKUs through printed cans, GP Brewing uses brite cans for the flexibility to release seasonal brews and launch new products like their Slim RTD line. The right can supply strategy is instrumental in fueling their continued growth and finding new market space.

NEW BEVERAGE CATEGORIES

GP Brew leveraged their distilled spirits division to launch an RTD line of flavored Vodka Sodas. Launching in brite cans as they trial the market, they'll look to scale core brands as they grow retail presence.

RESPONSIVENESS

Fast response time and proactive communication

WORKING CAPITAL

Credit terms available for easier operating cashflow

LEAD TIMES

Quick turnaround times to meet changing demands

Cask supplies customers with the highest quality cans and lids through our 25 year Distributor Partnership with Ball Corporation. Want to learn more about how the right can program will help you grow your business sustainably?